1950's Betty Crocker Commercial
I have always associated simplicity with the 1950's American life and this Betty Crocker commercial definately fits the steriotype of the era! The commercial starts off trying to evoke a sense of credability by having Betty Crocker, a famous baker, talk to the audience while in her perfect kitchen. Betty is the image of the classic 1950's woman, with her tid
y hair and neat dress...and not to mention her ability to make amazing cakes! Not only does her attire equate her with her audience/customers, but also her manner in speaking; Betty immidaitely asserts that "No family is perfect." HOWEVER, that does not mean that every cake you bake can't be perfect! The 1950's American woman is almost always associated with being a homemaker whose purpose in life is to make her husband's life easier, and Ms. Betty Crocker knows this like no other. Betty aims at these women's husband pleasing, easy-going personalities by saying: "The men really go for it, and so will your bridge club." If this commercial had been made in today's world as a 1950's throwback, it would be criticized a thousand times over for being too steriotypical!..It's pretty hilarious to think that it is 100% real and that she is being 100% serious when she says all of these things. This commercial appeals to logos when Betty says the customer can write "General Mills, Minneapolis, Minnesota" if they are not completely satisfied; this statement lends credibiltiy to how sure Betty is of her customers' complete satisfaction in her cakes. Also, there are various clever one liners that can get stuck in a viewer's head quite easily, most notably: "I guarantee a perfect cake every time you bake...cake...after cake...after cake!" I absolutely cannot end this little critique of the 1950's Betty Crocker commercail without addressing the manner in which the little boy is gorging himself with the "Perfect" cake! A normal person takes one bite at a time, he on the other hand takes FOUR!--That really must be an amazing cake; Betty Crocker is right!
I have always associated simplicity with the 1950's American life and this Betty Crocker commercial definately fits the steriotype of the era! The commercial starts off trying to evoke a sense of credability by having Betty Crocker, a famous baker, talk to the audience while in her perfect kitchen. Betty is the image of the classic 1950's woman, with her tid
y hair and neat dress...and not to mention her ability to make amazing cakes! Not only does her attire equate her with her audience/customers, but also her manner in speaking; Betty immidaitely asserts that "No family is perfect." HOWEVER, that does not mean that every cake you bake can't be perfect! The 1950's American woman is almost always associated with being a homemaker whose purpose in life is to make her husband's life easier, and Ms. Betty Crocker knows this like no other. Betty aims at these women's husband pleasing, easy-going personalities by saying: "The men really go for it, and so will your bridge club." If this commercial had been made in today's world as a 1950's throwback, it would be criticized a thousand times over for being too steriotypical!..It's pretty hilarious to think that it is 100% real and that she is being 100% serious when she says all of these things. This commercial appeals to logos when Betty says the customer can write "General Mills, Minneapolis, Minnesota" if they are not completely satisfied; this statement lends credibiltiy to how sure Betty is of her customers' complete satisfaction in her cakes. Also, there are various clever one liners that can get stuck in a viewer's head quite easily, most notably: "I guarantee a perfect cake every time you bake...cake...after cake...after cake!" I absolutely cannot end this little critique of the 1950's Betty Crocker commercail without addressing the manner in which the little boy is gorging himself with the "Perfect" cake! A normal person takes one bite at a time, he on the other hand takes FOUR!--That really must be an amazing cake; Betty Crocker is right!
http://www.youtube.com/watch?v=WcrCyypYEuI
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